Best 20+ Bussiness Ideas for Small Town
Best 20+ Bussiness Ideas for Small Town
Strategy #1: Be uniquely local
Lead tainted paint, safety problems, and environmental issues have created another local opportunity for all types of
products. This is a way of thinking that exists right now in
your market.
General ways to build ideas that take advantage of this trend:
Evaluate your marketing. Are you promoting the heck out
of your "localness"? It's time to start.
Be more local. Don't hide your local flavor, your accent, all
the things that make you, your company and your product
feel local. Flaunt it!
Promote the environmental benefit. Buying local products
reduces the transportation costs to the environment.
Promote your local advantages: high quality local workforce, safety procedures, and strict standards. For once, be
glad of the regulations you must comply with, because they
help make your product more safe.
Part of surviving in a small town small business is competing
with the world. This is one trend that gives you an advantage. Use it!
1. Local pride clothing
Create clothing that promotes local pride, and your place in
the state or the region. Go beyond the usual high school mascot items, and promote your own local flavor. Get some
ideas from Neighborhoodies (www.neighborhoodies.com).
Expand this idea with related local pride items, like tote
bags, kids' wear, hats and visors.
2. Local jewelry
Customize jewelry to your state or city. State of Mine
(www.stateofmine.com) uses state shapes with stones marking home towns. Extend this concept to keychains and other
jewelry items. Look for local jewelers to help with manufacturing.
3. Local photos
Make local photos into postcards, posters,
or mounted and framed art, as suggested by
the Photopreneur photography business
blog (http://blogs.photopreneur.com/
marketing-local/). You can target tourists,
students or other part-time residents and
visitors. The photos can be your own, or licensed from local
photographers. You can market in existing local stores, or
even create a roadside photo stand!
4. Local postcards personalized with your photo
Customize local photo postcards by adding a personal picture
of the buyer to photos of local landmarks. German company
Cosmocard (www.cosmoproducts.de/e_index.html) makes
this easy with free standing vending machines. This type of
business would be great at your local festivals, in your downtown business area, or at the local souvenir shop.
5. Local hospitality in a family summer camp
Create a summer camp for the whole family. Take advantage of your area's unique climate and culture. Incorporate the local heritage. Make it special. Laura Fitton (http://pistachioconsulting.com/) told me about Red Pine Camp (www.redpinecamp.org), a success for over 75 years. They offer camping for the whole family, with the option to join in any of the activities planned for all ages or just relax.
6. Add value through local and organic foods
Local food and organic food are two ways to
make a more profitable small farm, restaurant,
cafe, food market, or other food business. Food
-borne illnesses have made headlines from
huge commercial production and from imported foods. It's better for the environment
because of the lower transportation distances.
Local food producers of all kinds should capitalize on this opportunity.
If you grow produce, get certified as organic or dedicate
more acres to organic items. Focus on local markets, promoting your local advantage. Develop direct marketing methods
to go direct to consumers or consumer groups. Restaurants
can seek out local partners and organic sources. If you serve
local and organic items, promote it in all your marketing.
7. Cater to local outdoor sports
Target the changes in outdoor sports. Rural small business
expert Jack Schultz (http://boomtownusa.blogspot.com) said,
"The fastest growing spectator sport in the USA is bird
watching. Geo-caching, biking, hiking and extreme water
sports are also growing in importance." Almost any type of
business could expand to cater to the new types of outdoor
sports bringing visitors to small towns.
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